Product Marketing Team Lead

Sumsub is a leading full-cycle verification platform that enables scalable compliance. As Product Marketing Lead, you will own the positioning, messaging, and go-to-market strategy for Sumsub’s flagship products while leading a small team and collaborating with Product and GTM leaders to drive commercial success.

Responsibilities:

• Lead a Product Marketing Unit of three responsible for Sumsub’s flagship products, including User Verification and Business Verification, with a primary focus on people management, strategic leadership, and external evangelism
• Lead the development and evolution of positioning and messaging for the Sumsub Platform within the assigned product portfolio, in alignment with the broader Product Marketing strategy
• Act as the primary external spokesperson and evangelist for the Sumsub Platform, representing the company at industry events, webinars, podcasts, and other external forums
• Drive initiatives that support revenue growth across the product portfolio by setting clear priorities for the team and partnering closely with Product and GTM functions on execution
• Ensure consistent product narratives across all customer touchpoints by aligning Product Marketing, Sales, Customer Success, and Marketing teams
• Guide market, customer, and competitive research efforts within the team, ensuring insights inform positioning, messaging, and go-to-market direction
• Lead go-to-market strategy for product launches within the portfolio, coordinating cross-functional stakeholders and ensuring alignment with broader Product Marketing priorities
• Collaborate closely with the Product Marketing Director and peer Product Marketing Lead to ensure alignment, knowledge sharing, and cohesive external messaging

Requirements:

• 7+ years of experience in B2B SaaS marketing, with a strong background in Product Marketing and experience working closely with Product and GTM teams
• Proven experience leading a Product Marketing team, including setting direction, prioritising work, and developing team members
• Strong executive communication and stakeholder management skills, with the ability to build credibility, influence decision-making, and inspire Sales and other GTM teams
• Extensive public speaking experience, including representing products or platforms at industry events, conferences, webinars, and other external forums
• Hands-on experience defining go-to-market strategies for new and evolving products, including positioning, messaging, and sales enablement
• Experience shaping and guiding marketing strategies and integrated campaigns, working through teams and cross-functional partners rather than owning day-to-day execution
• Strong analytical and strategic thinking skills, with the ability to interpret data, market insights, and customer feedback to inform decisions and priorities
• Fluent written and spoken English, with the ability to adapt messaging for different audiences, from technical stakeholders to external buyers
• Comfortable operating in a fast-moving, competitive environment, demonstrating sound judgement, accountability, and the ability to make decisions with incomplete information