Commercial Marketing Manager

USI is looking for a Commercial Marketing Manager to lead their commercial marketing strategy. This role focuses on building brand awareness, generating qualified leads, and executing marketing campaigns that drive revenue growth across various industry verticals.

Responsibilities:

• Own multi-channel marketing campaigns that generate qualified pipeline for the Commercial sales team
• Execute account-based marketing (ABM) and targeted outreach campaigns aligned to priority verticals
• Support product launches, commercial certifications, and new solution introductions
• Develop and optimize lead generation programs across paid, organic, email, webinars, and partner channels
• Build and manage a commercial content strategy that positions USI as an industry authority
• Coordinate development of multi-media assets, whitepapers, case studies, webinars, podcasts, videos, and executive thought leadership content
• Support public relations, media opportunities, and speaking engagements
• Manage HubSpot campaign execution, reporting, segmentation, and automation
• Build dashboards measuring MQLs, SQL conversion, pipeline contribution, campaign ROI, and attribution
• Provide actionable reporting and optimization recommendations to leadership
• Attend trade shows, conferences, summits, and customer events
• Plan and execute webinars and industry sponsorships
• Coordinate event logistics, promotional campaigns, and post-event follow-up
• Partner with Commercial Sales to maximize opportunity creation from event participation
• Manage relationships with marketing agencies, designers, developers, freelancers, and external partners
• Ensure projects are delivered on time, on budget, and aligned with business objectives
• Support commercial sales enablement by developing marketing collateral and resources for commercial sales team
• Participate in quarterly planning and support product marketing efforts with messaging alignment

Requirements:

• 4-year college degree in Marketing, Event Management, Communications or Business Administration, or equivalent work experience
• 3+ years experience in acquisition marketing or marketing operations
• Hands-on experience with CRM & marketing automation platforms (HubSpot strongly preferred)
• Strong organizational and project management skills
• Collaborative team player with excellent communication skills and a positive attitude who loves to contribute, grow, and make an impact!
• Experience with Podcast and Content Platforms such as YouTube, Spotify, and others
• Experience with Canva, Adobe, or other design tools a plus