Business Development Executive, Diagnostics - Atlantic Division

Labcorp is a leader in diagnostics, drug development and healthcare innovation. The Business Development Executive will coordinate with Sales and Marketing directors to boost market presence and customer engagement, responsible for executing sales strategies and managing Salesforce projects.

Responsibilities:

• Leader of projects from inception to completion, ensuring timely and accurate delivery
• Assist in execution of divisional commercial sales strategy, including direct oversight of numerous sales, managed care, and specialty medicine initiatives
• Directly communicate with laboratory, sales, IT, and marketing teams to effective launch new products and communicate lab testing updates and test changes
• Design and drive sales campaigns, including measuring campaign growth and the creation of dashboards and visualizations to effectively manage and communicate performance of campaigns to GMs and Sales and Specialty Medicine leadership
• Define value proposition for key business segments and regular evaluation of commercial sales key performance indicators (KPI)
• Set specific marketing strategies to retain customers and suggest new methods to address customers’ needs
• Partner with Corporate marketing and business analysts to develop clear communications and manage multi-channel marketing campaigns
• Partner with sales training team to target opportunities to drive adoption of CRM and enhanced pipeline management
• High level collaboration with cross-functional teams to understand business requirements to develop tools and create Salesforce campaigns drive growth and value-driven approaches
• Provide analysis to target gaps with key stakeholders to uncover underpenetrated areas with high returns
• Identify engagement opportunities for senior sales and GM leadership to participate in, including programs, promotional events, committees, or organizations that will broaden our exposure in the community

Requirements:

• Bachelor's degree in Business, Finance, Marketing, Life Sciences or Healthcare
• 5 or more years healthcare sales experience leading high performing sales strategies in highly matrixed organizations
• Solid background in customer acquisition strategies
• Knowledge of online marketing methods and best practices
• Ability to manage marketing projects end-to-end
• Strong communication skills and analytical abilities
• Advanced technical expertise with Salesforce.com and Microsoft products
• Advanced knowledge of Salesforce.com, including demonstrated history of utilizing a CRM to drive sales growth in larger organizations
• Effective partnering and negotiating skills within cross-functional teams and Senior Leadership
• Project management experience that delivered significant revenue results
• Strong change management skills to drive results in a matrix environment
• Excellent verbal and written, communication, interpersonal, and teamwork skills
• Strong time management, planning abilities, and ability to deliver high levels of execution
• Proficiency in professional communication with customers, employees, and market influencers at all levels
• Self-directed and can value create
• Moderate Travel of 25%
• Fluency in spoken & written English
• 3 or more years experience of healthcare sales management