Sr. AD, Business Analytics - CRM (Remote)

Boehringer Ingelheim is a global company focused on the discovery, development, and delivery of innovative products. The Sr. Associate Director of Business Analytics is responsible for supporting Sales, Marketing, and the Payor team in key areas such as physician targeting and performance monitoring. This role involves conducting advanced analytics, providing insights to senior management, and leading strategic projects.

Responsibilities:

• Provide reliable and accurate reports, analyses and recommendations to senior business leaders to support decision making on promotional strategies and effectiveness
• Conduct advanced analytics to brand teams and customer channels in support of brand planning and resource allocation across promotions and channels
• Liaison between Marketing and Sales in the development of business tactics and strategies
• Communicate insightful and meaningful results to and understand needs of senior brand and corporate managers and share strategic direction with Business Analytics staff. Be able to present to and influence senior management and advice on strategic direction, where required
• Develop the technical/behavioral competencies in analysts/department staff through the design and execution of ongoing knowledge sharing and training initiatives
• Independently lead strategic projects that inform and impact significant business decisions

Requirements:

• Bachelor´s degree from an accredited institution required
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Masters degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience
• Experience must also include working directly with product segmentation, benchmarking, score-carding, targeting, and promotion-response modeling
• Strong statistical background with extensive modeling experience
• Proficiency in SAS and other data extraction and analytical tools such as SQL
• Experience with Excel and Power Point
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time
• Functional competencies: Analytical skills, Business orientation, influence
• Master´s/PhD preferred
• AI experience preferred
• DTC experience preferred