Senior Marketing Manager

Hire With Near connects top talent in Latin America with remote opportunities at U.S.-based companies. They are seeking a Senior Marketing Manager who will own and grow the brand across every channel, building community and running the digital marketing engine to enhance product visibility and customer engagement.

Responsibilities:

• Build and nurture an engaged community of photographers and travelers across social, email, and owned channels while leading brand awareness initiatives
• Own digital marketing across paid, organic, email/lifecycle, SEO, and content, with clear accountability for growth metrics
• Establish, scale, and continuously optimize paid acquisition across Google and Meta platforms from the ground up, maintaining deep, hands-on expertise over campaign architecture, audience segmentation, and tracking frameworks
• Plan and execute product launch campaigns from teaser through post-launch, coordinating across creative, web, retail, and B2B channels
• Set up and maintain accurate tracking, attribution, and conversion measurement, driving ongoing optimization of ROAS, CAC, and blended efficiency through rigorous A/B testing
• Improve and streamline marketing workflows using AI tools for content creation, campaign briefs, analysis, reporting, and asset design (utilizing tools like Claude Design)

Requirements:

• 6–10 years of experience in marketing, including significant time growing an early-stage DTC and B2B brand
• Deep knowledge of omnichannel marketing spanning paid, organic, lifecycle, and retail/B2B channels across Asia, North America, and Europe
• Demonstrated, hands-on success establishing and optimizing digital advertising on Google and Meta platforms, with a clear track record of improving ROAS and lowering CAC
• Strong understanding of digital marketing tools, analytics, and setting up accurate tracking (Google Analytics, Meta Pixel/Conversions API, server-side tracking)
• Excellent communication skills — fluent written and spoken English, comfortable in a distributed, English-speaking environment
• Self-directed, proactive, and emotionally mature — you are comfortable owning outcomes in a small, fast-moving team
• A genuine background in photography and travel — you are or were a photographer and understand the customer base from the inside
• Experience improving marketing processes with AI, including AI-powered design and creative tools such as Claude Design
• Experience managing budgets, forecasting spend, and reporting clearly on performance and learnings in a lean team environment
• Excellent visual sensibility and storytelling ability paired with a passion for the outdoors