Business Development Manager - National Specifications

Anatolia is a company focused on driving specification growth and increasing market share for their products. The Business Development Manager – National Specifications will develop strategies to enhance product specifications, build relationships within the commercial design community, and drive sales initiatives.

Responsibilities:

• Develop and execute strategies to increase national specifications and approved product usage for Anatolia and Aeterna product lines
• Identify and pursue new business opportunities within national accounts and strategic vertical markets
• Achieve and exceed established sales and specification targets
• Maintain a high level of market awareness, including industry trends, competitive activity, and specification requirements
• Build and maintain strong relationships with national architectural firms, design firms, developers, end users, and distribution partners
• Collaborate with distribution partners to identify opportunities, support sales initiatives, and drive specification growth in key markets
• Serve as a trusted advisor to customers and stakeholders throughout the specification process
• Conduct presentations, training sessions, and product demonstrations for architects, designers, distributors, and sales teams
• Educate customers on product capabilities, applications, and value propositions
• Represent Anatolia and Aeterna at trade shows, industry events, and networking opportunities
• Track project pipelines, specifications, and account activity through CRM and reporting systems
• Monitor sales performance, market trends, and competitor activity to identify opportunities for growth
• Prepare and deliver regular reporting and insights to internal stakeholders
• Partner with internal sales, marketing, and product teams to align business development initiatives with company objectives
• Support product launches and strategic growth initiatives
• Share market feedback to drive continuous improvement and innovation

Requirements:

• Minimum of 5 years of experience in business development, specifications, architectural sales, or national account management within the building materials industry
• Proven success achieving and exceeding sales and specification goals
• Experience working with architectural and design firms, commercial projects, and distribution networks
• Strong understanding of the specification process and commercial construction industry
• Self-motivated with the ability to work independently and manage multiple priorities
• Excellent written, verbal, and presentation communication skills
• High attention to detail and strong organizational skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Valid driver's license required
• Valid passport with the ability to travel internationally as needed
• Bachelor's degree in Business, Marketing, Architecture, Interior Design, or related field preferred
• Experience with CRM platforms preferred