Customer Journey Analytics (CJA) Business Analyst

Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. The Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting needs into actionable analytics requirements, ensuring alignment between business expectations and technical implementation while collaborating with various teams to enhance reporting accuracy and usability.

Responsibilities:

• Partner with stakeholders to capture reporting and measurement requirements
• Translate business questions into analytics use cases and component definitions
• Document project structures, segment logic, and metric definitions
• Define acceptance criteria for migrated or newly built analytics components
• Analyze Adobe Analytics Workspace projects for migration readiness
• Identify components requiring manual recreation in CJA
• Support mapping of AA components to CJA equivalents
• Assist in prioritizing migration workloads and validating scope
• Validate recreated projects, segments, and metrics against business expectations
• Perform side-by-side output comparisons between AA and CJA
• Identify discrepancies and coordinate resolution with developers
• Support UAT and stakeholder sign-off
• Maintain migration documentation, mappings, and reporting definitions
• Support governance standards including naming conventions and reuse practices
• Contribute to knowledge sharing and training materials
• Document decision rationales and configuration dependencies
• Serve as liaison between business users and technical teams
• Facilitate workshops and walkthroughs for reporting requirements
• Support adoption of CJA through stakeholder enablement
• Communicate migration progress and impacts clearly

Requirements:

• Experience working with Adobe Analytics Workspace
• Familiarity with Customer Journey Analytics reporting concepts
• Understanding of segments, calculated metrics, and project structures
• Exposure to AA → CJA migration initiatives
• Marketing channel logic
• Processing rules
• Classifications
• Attribution and reporting interpretation
• Strong requirements gathering and documentation abilities
• Ability to interpret business questions into analytics definitions
• Detail-oriented validation and QA skills
• Strong stakeholder communication and facilitation abilities
• Familiarity with Adobe Experience Platform datasets and reporting inputs
• Experience supporting analytics or MarTech transformation initiatives
• Exposure to digital data collection frameworks
• Experience working within enterprise analytics environments