Associate Director, Paid Search (Feeds & Shopping)

Monks is a global, digital-first, data-driven marketing agency, and they are seeking an Associate Director of Paid Search to lead their commerce-driven paid search strategies. The role involves owning the strategy and execution of Shopping and Performance Max programs while managing a team of specialists and ensuring feed optimization to maximize advertising effectiveness.

Responsibilities:

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system
• Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS
• Participate in new business pitches
• Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products
• Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts
• Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics
• Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation
• Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps
• Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust