Growth Marketing Manager, Lifecycle

Lyft is a company dedicated to serving and connecting people through a collaborative work environment. They are seeking a Growth Marketing Manager to lead lifecycle marketing strategies, manage experimentation programs, and collaborate cross-functionally to optimize user engagement and retention.

Responsibilities:

• Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
• Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
• Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
• Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design