Product Marketing Manager

r.e.m. beauty by Ariana Grande is seeking a passionate and strategic Product Marketing Manager to execute the product marketing strategy for their cosmetics portfolio. The role involves developing a product launch calendar and translating product innovation into compelling consumer stories to drive awareness, adoption, and sales.

Responsibilities:

• Conduct market, consumer, and competitive analysis to inform product strategy and innovation pipelines
• Lead product performance reporting, tracking KPIs such as sell-in, sell-through, velocity, distribution, margin, and launch performance
• Analyze performance by category, SKU, and channel, to identify growth drivers and underperformers
• Own product lifecycle management, including launch performance tracking, optimization, and post-launch analysis
• Develop clear, executive-ready dashboards and reports that translate data into actionable insights
• Partner with Sales and Finance to align on forecasts, performance gaps, and corrective actions
• Develop and execute go-to-market strategies for new product launches and core product lines
• Define product positioning, messaging, and value propositions that resonate with target consumers
• Partner closely with Product Development, Brand Marketing, Sales, and Creative teams to ensure alignment from concept through launch
• Create marketing briefs, launch toolkits, claims, naming, and storytelling
• Collaborate with digital, PR, social, and influencer teams to ensure consistent product narratives across all channels
• Monitor beauty trends, consumer insights, and emerging categories to identify growth opportunities

Requirements:

• 5+ years of experience in product marketing, preferably within cosmetics, beauty, skincare, or personal care
• Strong understanding of beauty consumers, trends, and retail environments (DTC, Sephora/Ulta, mass, or prestige)
• Proven experience leading successful product launches
• Excellent storytelling, positioning, and written communication skills
• Data-driven mindset with the ability to translate insights into action
• Experience working cross-functionally in a fast-moving environment
• Bachelor's degree in Marketing, Business, or a related field