Demand Generation Marketing Manager

Neighborly Software is dedicated to helping communities improve the lives of low-income families and vulnerable populations. They are seeking a Demand Generation Marketing Manager to develop and execute a thought leadership program that generates new business pipeline through various marketing strategies and channels.

Responsibilities:

• Develop and lead a thought leadership program that establishes Neighborly Software as a trusted voice in housing and community development, driving net-new inbound demand
• Own the demand generation strategy across content, paid media, email, webinars, and events, with clear accountability for pipeline contribution
• Build and execute multi-channel campaigns that convert awareness into MQLs and sales-qualified opportunities
• Cultivate and manage relationships with industry associations and partner organizations to expand reach, generate co-marketing opportunities, and build credibility within the public sector
• Create and program content — reports, guides, case studies, blogs, webinars, and speaking opportunities — in partnership with subject matter experts
• Manage paid acquisition channels (sponsored content, association media) and optimize spend against pipeline and cost-per-lead targets
• Build and refine a lead scoring program that prioritizes the highest-intent prospects, and partner closely with Sales to optimize the lead-to-sales handoff — ensuring lead quality, conversion velocity, and shared accountability for pipeline and revenue
• Define, track, and report on funnel metrics — MQLs, marketing-sourced pipeline, conversion rates, and revenue contribution — and use the data to continuously improve
• Manage the demand generation budget and vendor relationships to maximize return on investment

Requirements:

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS
• Public sector marketing experience — you understand how government agencies buy and what motivates public sector and community-serving organizations
• A proven track record of building inbound demand programs that deliver measurable MQLs and marketing-sourced pipeline
• Experience developing thought leadership and content programs from the ground up
• Hands-on experience managing paid channels and analyzing performance against pipeline goals
• Familiarity with cultivating industry association and partner relationships for marketing reach
• Strong command of marketing technology — marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools
• Excellent writing and storytelling skills, with the ability to translate complex topics into compelling content
• A data-driven, pipeline-focused mindset and comfort owning revenue-aligned goals
• Experience marketing to housing, community development, grants management, or related government program areas
• Background working closely with sales teams in a pipeline-accountable role
• Experience at an early- or growth-stage company where you wore multiple hats