Product Marketing Associate / Senior Product Marketing Associate (Yayz)

Skillz is a founder-led global holding company focused on building businesses that empower people to create and compete. The Product Marketing Associate/Senior Product Marketing Associate will support the execution of sweepstakes campaigns and player lifecycle initiatives, driving player acquisition and engagement on the Skillz platform.

Responsibilities:

• Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers)
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases
• Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer)
• A/B testing and data-driven decision-making experience
• Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence
• Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention
• Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives
• Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes
• Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines
• LiveOps experience is a strong plus
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus