Job Summary
Works cooperatively and in alignment with the System and the System Communications Office and is responsible for marketing and promotion of the College, advancing community engagement events, and supervising related staff
ESSENTIAL FUNCTIONS
Responsible for the planning, directing, and coordinating all aspects of the College’s community engagement efforts, marketing, and communications activities, including producing collateral in coordination with and in support of the System’s goals and objectives.
Responsible for the development of a comprehensive marketing plan that meets the College’s goals in alignment with the strategic priorities of the institution.
Responsible for designing and producing collateral for the College, including regular publications for internal College audiences, in alignment with System standards.
Work with President to develop College-specific marketing programs and enhance awareness within the community.
Responsible for the development and maintenance of relationships with key media representatives (e.g., reporters, editors, managers, newspapers and community relations personnel, technicians and staff).
Work with local community media to promote and advertise College activities, services, programmatic offerings and successes.
Act as College liaison to the media, under the direction of the President and in accordance with System protocols.
Work with appropriate College personnel in developing promotional materials; including obtaining required information and photography for inclusion into relevant messages while ensuring that all College collateral and messaging conforms to HCC brand standards via the brand review/approval process.
Responsible for speech writing and special events management, as directed by the President.
Supervise the work of the Community Outreach Coordinator and Office Assistant at the College and maintain a list of community leaders, associations and/or groups, and media personnel for the effective use of the College.
Prepare regular evaluations of the College’s communications, marketing and public relations with recommendations to President and Associate Vice Chancellor of Communications & Marketing.
Incorporate use and reporting of metrics to assess, compare, and track performance of marketing campaigns, community engagement events, and other relevant work, which advance the College and its goals including, but not limited to increase of enrollment, retention, transfer, and graduation rates.
Meet regularly with relevant personnel (Associate Vice Chancellor for Communications & Marketing, other Directors of Communication Services and others) to strategically assess opportunities with the intent of incorporating the same for the benefit of students at the respective Colleges and the System.
Participate in various external organizations (e.g., chambers, associations, business groups) and share knowledge acquired to enhance the institution’s standing in the community.
Perform other duties, tasks and assignments as required.
QUALIFICATIONS
Education & Experience
• Bachelor’s degree in Marketing, Public Relations, Communications, Public Affairs or a related field required
• 5 years experience in Marketing, Public Relations, Communications, Public Affairs, or a similar field required
• Experience in writing and publishing feature stories and news releases preferred
Licensing & Certification
• Valid Texas Driver License
Special Skills
• MS Office Programs
• Information Management System
• Budget Management
• Houston Press and Media Outlets and Personnel preferred
• Bilingual preferred
Competencies
• Delivering High Quality Work
• Accepting Responsibility
• Serving Customers
• Supporting Organizational Goals
• Driving Continuous Improvement
• Acting with Integrity
• Thinking Critically
• Managing Change
• Communicating Effectively
Working Conditions
General Office. Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner. Must access, input and retrieve information from technology devices; communicate with others to accomplish job requirements. May be required to work after hours to include weekends and holidays.
SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
The Organization
Houston Community College (HCC) is composed of 14 Centers of Excellence and numerous satellite centers that serve the diverse communities in the Greater Houston area by preparing individuals to live and work in an increasingly international and technological society. HCC is one of the country’s largest singly-accredited, open-admission, community colleges offering associate degrees, certificates, workforce training, and lifelong learning opportunities.
The Team
Play a central role at HCC as you keep our everyday operations running like clockwork. You’ll get the chance to make things happen and work closely with inspiring leaders across different parts of the institution. Whether your role is supportive, administrative, financial or something else, you’ll be part of a dynamic team that not only provides HCC students with cutting-edge academic and career tools, it also takes care of its people.
Location
Houston is a city with limitless possibilities:
If this sounds like the role for you and you’re ready to join an amazing team, please apply right away.
EEO Statement
Houston Community College does not discriminate on the bases of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual orientation or veteran’s status. The following person has been designated to handle inquiries regarding the non-discrimination policies:
Sandra Jacobson, Director EEO/Compliance, Title IX Coordinator
Office of Equal Opportunity and Title IX
PO Box 667517
Houston TX, 77266
713 718.8271 or hcc.oeotix@hccs.edu
HCC values its employees and their contributions, promotes opportunities for their professional growth and development, and provides a positive working and learning environment that encourages involvement, innovation, and creativity.
Individuals with disabilities, who require special accommodations to interview, should contact (713) 718-8565.
