Senior Paid Media Manager (Contract)

Lendio's Growth Marketing team is hiring a Senior Paid Media Manager to take ownership of paid search across our SMB borrower marketplace, our highest-volume, highest-spend acquisition channel. This is a critical, high-visibility role covering a leave transition for our Director of SMB Acquisition, with the opportunity to grow into a permanent senior leadership position on the team.

You'll own Google Ads and Bing Ads end to end: strategy, budget management, bid optimization, and conversion feed health, for a program running over seven figures a month in spend. You'll work closely with our marketing ops and analytics functions to keep tracking and conversion data clean, and with our affiliates and paid social functions as a connected part of the broader SMB acquisition engine.

What You'll Own

• Paid Search Strategy & Execution— Full ownership of Google Ads and Bing Ads campaign strategy, structure, bidding, budget pacing, and performance optimization across a 7-figure+ monthly spend portfolio
• Conversion Feed Optimization — Manage and continuously improve the conversion data feeding into Google/Bing (offline conversions, enhanced conversions, value-based bidding inputs); partner with our conversion feed signal partner agency, marketing/BI ops, and data engineering to ensure feed accuracy and completeness
• Performance Reporting — Own search channel reporting (MQLs, offer volume, MER, CPA) and translate performance into clear narratives for leadership
• Cross-functional Partnership — Work closely with Marketing Ops/Automation (Bobby), Affiliates (TaCara, reporting to Spud during this period), and the broader SMB growth team
• Testing and Optimization — Identify and test incremental search opportunities (PMax structure, new match type strategies, bid strategies, search partner network adjustments, etc.). This will also include creative testing and working with internal CRO partner to continuously improve post-click conversion. 
• Team leadership (growth path) — As the role matures, potential to manage other performance marketing managers and expand scope across the SMB paid and performance portfolio

What You'll Need to be Successful

Required:

• 5-7+ years of hands-on paid search management with deep, current expertise in Google Ads and Bing Ads
• Proven experience managing accounts with monthly spend exceeding $1M+ (seven figures), ideally across multiple campaign types (Search, PMax, GDN, YouTube)
• Direct, hands-on experience optimizing conversion feeds/conversion data quality feeding into ad platforms, offline conversion imports, enhanced conversions, value-based bidding, or similar
• Clear creative testing background and frameworks 
• Strong grasp of bidding strategy and budget allocation at scale across a portfolio of campaigns
• Comfortable owning a channel independently with minimal day-to-day oversight

Strongly Preferred:

• Experience in financial services, particularly SMB lending, B2B fintech, or small business focused financial (or similar) products
• Familiarity with lead-gen / marketplace business models where conversion happens off-platform (form fill → MQL → application → funded loan, or similar multi-step funnels)
• Experience working with attribution/tracking infrastructure (server-side tracking, CAPI, offline conversion pipelines)

Nice to Have:

• Experience managing or mentoring junior paid media specialists
• Familiarity with HubSpot, GA4, Snowflake, or similar marketing/lifecycle tooling
• Comfort working in a fast-moving team with shifting channel mix and test budgets

Pay Range:

$120 - $140k

Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Untracked PTO (Paid Time-off)

• 401(k) with company match 

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program

• Discounted cellular plans

• Paid Parental Leave

• Infertility Coverage

Get to know Lendio:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.

Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Lendio participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.