Small Market Growth Director

Foley is a modern SaaS company reimagining how safety-sensitive industries hire and manage risk. The Small Market Growth Director will own the customer acquisition strategy for the Small Market segment, focusing on building and scaling a performance-driven, AI-enabled growth engine.

Responsibilities:

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Requirements:

• Strong background in high-velocity SMB, B2C, or PLG growth environments
• Deep performance marketing expertise across paid search, paid social, and SEO/GEO
• Hands-on operator who actively manages campaigns, builds systems, and executes directly
• Proven experience owning full-funnel growth, not just top-of-funnel demand generation
• Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems
• Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics
• Experience in product-led growth or self-serve SaaS models
• Experience in FinTech, compliance, or regulated SaaS environments is a plus