Social Media Manager, Product & Promotions

PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Social Media Manager will be responsible for creating and executing social media strategies related to product and promotional initiatives, ensuring engaging content is delivered across various platforms.

Responsibilities:

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities
• Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives
• Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content
• Produce content for distribution across channels, optimizing content for each platform
• Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments
• Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes

Requirements:

• Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media
• A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations
• Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum
• Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular
• Deep understanding of and engagement with internet culture and humor, and social-first formats
• Data fluency — you're comfortable pulling performance data, identifying trends, and turning insights into action
• Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships
• Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus