Own and lead the end-to-end consumer growth strategy and execution, driving awareness, adoption, engagement, and retention.
Translate product capabilities into clear, compelling consumer value propositions and experiences.
Build and scale the consumer marketing function, including team, operating model, and core capabilities.
Drive full-funnel marketing across acquisition, onboarding, engagement, and lifecycle programs.
Build and continuously optimize a scalable consumer growth engine using performance data and experimentation.
Lead cross-functional integration with Product, Digital, Analytics, and Experience teams.
Manage outside agency partners to ensure strong strategic alignment, high-quality execution, and efficient ways of working.
Partner closely with marketing teams across CVS Health to align plans, leverage enterprise capabilities, and ensure a coordinated consumer experience.

12+ years of experience in consumer marketing, growth marketing, or product marketing, ideally in digital or technology environments.
Demonstrated experience building and scaling marketing teams, functions, and operating models.
Proven ability to translate complex product capabilities into simple, compelling consumer value.
Strong analytical mindset with experience driving performance against measurable targets.
Experience managing outside agency partners and cross-functional marketing relationships.
Exceptional ability to create clear, high-quality presentations for executive audiences.
Comfort operating in fast-moving, ambiguous, build-mode environments with evolving priorities.
Proven ability to operate as a player-coach with a hands-on, resourceful approach.

Executive Director, Consumer Go-to-Market Strategy, Growth Marketing

Key skills