WS - Director of Product Management

WillScot is North America’s leading provider of complete temporary space solutions, serving customers across the United States, Canada, and Mexico. The Director of Product Management is responsible for growing revenue, market penetration, margin expansion, and ROI for the Essentials product offerings in North America. This role involves leading a multi-disciplinary team, translating strategic direction into actionable plans, and driving successful product marketing and sales outcomes.

Responsibilities:

• Embraces and promotes a safety culture and complies with all WillScot Safety, Transportation and Environmental Policies
• Practices corporate social responsibility by connecting the WillScot mission and values to local communities and represents the Company at various community and/or business meetings
• Conduct market research and customer polls to better understand needs, expectations, competitive landscape and assess opportunities for Product Lines as well as enhanced Value Proposition
• Lead a small team tasked with the tactical functions of product marketing, helping to drive revenue, market share, and other key financial metrics for the Essentials (value added products and services) offering in North America
• Lead new product initiatives through all stages of its lifecycle including justification, development, forecasting, pricing, launch and marketing
• Support programs with Sales enablement, trainings, tool development, performance management to grow Revenue streams
• Maintain, identify and pursue margin expansion opportunities and other financial enhancing programs
• Strategic, annual, and marketing planning/re-planning
• The DPM must be an inspiring leader, experienced in managing multifunctional teams throughout an organization
• Leadership of activities inside and outside the company that will result in successful implementation of marketing plans

Requirements:

• 7+ years of increasing responsibility in creative product marketing across multiple markets and products, preferably within the B2B arena and with capital products
• Experience successfully developing, launching, managing product marketing programs
• 5 years' experience leading cross-functional teams to time-bound product performance outcomes
• Category Management, NPD, Product Launch, Project Management
• Internal and external programs and toolkits
• Success validation factors and reporting
• Demonstrated continued engagement in current B2B marketing trends and skills
• Business Acumen, Sales & Operations exposure with Financial understanding
• Strong analytical abilities and Excel skills
• Excellent verbal and written skills including the ability to communicate effectively up, down and across organizational levels
• Process oriented, comfortable with Salesforce (CRM) and SAP (ERP) systems