Marketing Analytics Manager

Tandem Diabetes Care creates innovative solutions for people living with diabetes and is seeking a Marketing Analytics Manager to support measurement and insights across healthcare provider and patient marketing. This role will maintain a measurement framework that connects marketing activities to commercial outcomes and collaborate with various teams to standardize KPIs and improve reporting.

Responsibilities:

• Maintains a consistent measurement framework across HCP and patient journeys, connecting marketing activity to downstream commercial outcomes such as qualified leads, referrals/pipeline proxies, orders/starts, renewals, and retention
• Partners with the COE, Sales Analytics, Marketing, Finance, Strategy, IT/Data, CRM, and marketing automation teams to standardize KPI definitions, audience logic, routing rules, reporting requirements, and documented assumptions
• Develops and maintains recurring dashboards, weekly performance views, monthly scorecards, and leadership-ready summaries that provide trusted, consistent views of marketing and funnel performance
• Supports attribution and ROI reporting across patient and HCP marketing channels, including paid search, social, email, web/app engagement, education content, conferences, speaker programs, targeted outreach, and field-enabled initiatives
• Applies practical measurement methods, including first-touch, last-touch, rules-based attribution, channel-level performance views, campaign lift reads, pre/post analysis, matched comparisons, and holdout structures where feasible
• Conducts segmentation and targeting analysis for HCP and patient programs, including specialty, practice archetype, account potential, engagement, adoption indicators, eligibility/fit proxies, intent signals, journey stage, conversion propensity, and renewal indicators
• Links HCP marketing exposure to field execution and downstream outcomes, including lead routing quality, follow-up SLAs, territory or segment conversion, leakage reasons, cycle-time trends, and recommendations to continue, adjust, or stop programs
• Measures the patient funnel from lead capture through qualified lead, conversion, order/start, and retention/renewal where data is available, identifying where patients stall or drop out and sizing conversion and efficiency opportunities
• Translates performance trends, root-cause findings, and funnel insights into prioritized actions with clear owners, expected impact, and measurement approach
• Supports campaign taxonomy, UTM standards, event definitions, tagging requirements, data quality monitoring, dashboard enhancements, reporting improvements, and issue resolution
• Provides marketing funnel inputs for AOP, quarterly forecasts, Growth/Performance reviews, and business reviews, including lead volume, conversion rates, campaign timing, cycle-time lag, operational constraints, and expected lift from priority programs

Requirements:

• Strong understanding of funnel analytics, KPI design, campaign measurement, attribution concepts, and ROI reporting
• Hands-on experience with BI tools such as Power BI, Tableau, or Looker; Power BI experience preferred
• Strong SQL skills required, including data extraction, joins, aggregations, data validation, and performance reporting logic
• Experience building data science models in Python or R required
• Working knowledge of CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, HubSpot, or similar systems
• Ability to work with imperfect data, identify quality issues, document assumptions, and explain limitations clearly
• Experience partnering with Marketing, Sales, Finance, Strategy, IT/Data, or Operations stakeholders
• Bachelor's degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience
• 7 plus years of technical experience in marketing analytics, commercial analytics, digital analytics, sales analytics, or a related analytics role
• Experience supporting marketing performance measurement across digital, field, HCP, patient, or customer engagement channels
• Healthcare, medtech, pharma, diabetes, or regulated industry experience preferred
• Exposure to campaign lift analysis, pre/post analysis, matched market comparisons, or basic holdout testing preferred
• Experience with web analytics, tagging, UTM governance, digital media reporting, or customer journey analytics preferred
• Familiarity with privacy-safe measurement, consent rules, and compliant analytics practices in a regulated environment preferred