Strategic Industry Marketing Leader

Beckhoff Automation USA is a leader in Industrial Automation, and they are seeking a Strategic Industry Marketing Leader to develop and execute marketing strategies for targeted industry verticals. This role involves collaborating across product, sales, and marketing teams to enhance brand awareness and drive revenue growth.

Responsibilities:

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning
• Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries
• Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives
• Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations
• Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations
• Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage
• Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence
• Represent the company at industry conferences, speaking engagements, and roundtables
• Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals
• Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead
• Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts
• Monitor, analyze, and report on campaign ROI and pipeline influence metrics
• Serve as the marketing center of excellence for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior
• Work closely with Product Marketing, Growth, PR, and Events teams to ensure consistent and integrated messaging
• Manage agency partners, freelancers, and vendors supporting industry marketing initiatives

Requirements:

• 10+ years of experience in the Industrial Automation industry, with a strong technical, commercial, and marketing background
• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field
• 3+ years of B2B marketing experience with responsibility for product, industry, vertical, or segment marketing
• Proven success developing and executing marketing strategies that measurably drive pipeline and revenue
• Strong content marketing experience with the ability to translate complex topics into clear, compelling narratives that move audiences to action
• Proficiency with CRM and marketing automation platforms (e.g., D365 CRM, Salesforce, HubSpot, Marketo)
• Excellent written and verbal communication skills, including executive-level presentation capabilities
• Demonstrated strategic thinking with the ability to develop plans aligned to business goals and market opportunities
• Strong customer focus with a deep understanding of buyer needs and the ability to build programs that deliver value
• Data-driven mindset, leveraging metrics and insights to inform decisions and optimize performance
• Proven ability to influence and align cross-functional teams across Product, Sales, and Marketing
• Exceptional storytelling skills, with the ability to craft clear, differentiated messaging across industries and buyer stages
• Results-oriented with a strong bias for action; able to operate in a dynamic environment, iterate quickly, and deliver measurable outcomes
• Experience with data analytics and visualization tools (e.g., Tableau, Google Analytics, Looker) to support performance tracking and insights-driven decision making
• Proven track record of building and managing relationships with industry analysts, influencers, and external partners to enhance market presence and credibility