Product Manager - Content & Partnerships (Healthcare)

Ceresti Health is a tech-enabled dementia care provider on a mission to improve care for people living with dementia and their families. They are seeking a Product Manager for Content & Partnerships to lead the development of educational content and partnerships that enhance caregiver experiences. This role involves overseeing content production, defining product vision, and collaborating with various teams to create personalized care plans.

Responsibilities:

• Own the product vision and roadmap for caregiver-facing content and care partnerships
• Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives
• Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals
• Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment
• Balance near-term execution with long-term thinking to support a continuously improving content and partner offering
• Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities
• Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness
• Define the standards for what 'highly engaging' looks like across formats, and continuously raise the bar
• Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed
• Build personalized care plans that translate each family's situation into an actionable plan supported by the right content and resources at the right time
• Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences
• Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust
• Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence
• Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti's offering and improve the caregiver experience
• Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience
• Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships
• Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit
• Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams
• Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life
• Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability
• Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous
• Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs
• Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions
• Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership
• Define, track, and own key content engagement, personalization, and partner-impact metrics
• Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly
• Contribute to improving product management practices, tools, and processes within the Product team

Requirements:

• BS/BA degree or higher
• 3+ years of experience as a Product Manager or equivalent, ideally owning user-facing digital products or experiences
• Experience building content-driven products, content management systems, or personalization systems
• Strong track record of working cross-functionally with engineering, design, clinical, and non-technical stakeholders
• Experience translating user needs and business goals into shipped product features and user experiences
• Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required
• Strong product judgment with a user-centered mindset
• Strong content sensibility. Ability to recognize what makes content engaging, useful, and trustworthy for caregivers
• Strong analytical skills
• Strong judgment around applying AI responsibly in emotionally sensitive user experiences
• Ability to design intuitive experiences for complex or emotionally sensitive user journeys
• Excellent written and verbal communication skills
• Highly collaborative; able to build trust across functions and with external partners
• Organized, pragmatic, and execution-focused
• Curious, adaptable, and comfortable learning new domains
• High integrity, transparency, and ownership mindset
• Must be able to pass a background check
• Experience overseeing content production, content strategy, or curated programs is a strong plus
• Experience sourcing, evaluating, or integrating third-party partners is a plus
• Experience shipping mobile experiences across iOS and Android, including phones and tablets, is a plus
• Experience in healthcare or caregiving is a strong plus