Lead Growth Marketing Manager

Kit is an email-first operating system for creators who mean business, helping them grow and monetize their audience with ease. The Lead Growth Marketing Manager will optimize acquisition strategies, improve customer lifetime value, and increase brand awareness to achieve the company's 2026 business goals.

Responsibilities:

• First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team
• First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences
• First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps
• First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably
• LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers
• Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths
• Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels
• Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results
• Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers
• Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback

Requirements:

• 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
• Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
• Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
• Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
• Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
• Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
• Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
• Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero
• Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
• Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments
• Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels
• Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts
• Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams
• AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting
• Budget management, forecasting, and prioritization in a profitable, resource-conscious company
• Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done
• Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction
• Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work
• Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers
• Data-driven decision maker who optimizes based on performance, customer quality, and business impact
• Bias toward action with a strong testing and iteration mindset
• Comfortable with ambiguity while still communicating clearly and working in public
• Scrappy, resourceful, and excited to drive impact without needing a large team or unlimited budget