Senior Market Development Manager- Novel GYN Innovation

Intuitive is a global leader in robotic-assisted surgery and minimally invasive care. The Senior Market Development Manager will lead market-facing commercial activities for new indications, driving go-to-market strategies and collaborating with cross-functional teams to ensure successful product launches.

Responsibilities:

• Serve as market-facing commercial lead throughout the upstream development cycle; bring commercial guidance to inform strategy and optimize launch success
• Generate deep market, customer, and clinical insights; translate into actionable product and commercial recommendations aligned with the largest unmet clinical needs
• Partner with engineering, product, clinical, and corporate strategy teams to define and execute go-to-market strategy from product development through early commercialization; serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritization
• Identify and engage KOLs, society leadership, and key stakeholders to shape market entry, build pre-market advocacy, and market seeding priming early adoption
• Support clinical and economic evidence-building to enable market access, value articulation, and regulatory/ reimbursement strategy; support transfer into ROI and economic value models
• Understand existing commercial strategy and ways of working across Intuitive- find opportunities to leverage existing expertise to accelerate adoption in new domains
• Develop market creation strategies where skillsets are not transferable— design approaches to change patient referral pathways, shift clinical beliefs and behaviors, and build demand in spaces where historic strategic success may be less transferable
• Originate and develop creative market entry strategies for new clinical spaces — write the playbook for indications where no established commercial model exists
• Synthesize complex inputs into clear strategic recommendations for senior leadership
• Develop commercialization strategy for new indications, including salesforce structure, go-to-market model, pricing, territory design, and sales incentive plan frameworks

Requirements:

• Minimum 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech
• Prior leadership experience required, including direct or matrixed leadership
• Demonstrated success operating in early-stage, ambiguous, or emerging market environments
• Capacity to rapidly upskill in clinical and technical knowledge base
• Experience building and executing go to market/ market creation strategy
• Proven ability to influence cross-functional teams without formal authority
• Experience building and leveraging KOL, society, and executive-level relationships
• Strong analytical, communication and executive presentation skills
• Ability to identify trends, distill themes, and translate customer preference to strategic priorities
• Familiarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-making
• Bachelor's degree required
• Ability to travel
• GYN experience
• Exposure to early product development, market shaping, or pre-launch commercialization working with engineers
• Experience with surgical and/or endoscopic procedures preferred
• Strategic clinical and reimbursement experience; payer fluency
• Global or international experience