Sr Product Manager

Location: Irving, TX
Contract Duration: Long Term

Experience Required: 10+ Years

 
Job Summary

We are seeking a Product Manager to lead the modernization of customer, store, and franchise-facing digital experiences. In this role, you will define product strategy, prioritize features, analyze product performance, and collaborate with cross-functional teams to deliver impactful solutions. The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to drive product innovation and business growth.

Key Responsibilities

Define, prioritize, and manage product features and enhancements based on customer needs, market trends, and business objectives.

Conduct user research and gather customer feedback to inform product strategy and roadmap decisions.

Develop, maintain, and communicate the product roadmap, ensuring alignment with organizational goals.

Monitor product performance using data and analytics, identify improvement opportunities, and provide actionable recommendations.

Present product insights and strategic recommendations to stakeholders and senior leadership.

Collaborate closely with Engineering, Design, Marketing, Sales, and Operations teams throughout the product lifecycle.

Improve product development processes to streamline releases and ensure successful product launches.

Manage product documentation, including requirements, specifications, user guides, and release notes.

Ensure adherence to industry standards, best practices, and operational excellence in product management.

Required Qualifications

Bachelor's degree in Business, Computer Science, Engineering, or a related field.

4 6 years of Product Management experience, preferably within:

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CRM platforms
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Lifecycle Marketing
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Customer Engagement Platforms
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Proven experience owning and managing product roadmaps from concept through delivery.

Strong understanding of CRM concepts, including:

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Customer Segmentation
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Lifecycle/Journey Orchestration
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Personalization
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Campaign Automation across Email, SMS, Push Notifications, and In-App Messaging

Experience working in Agile environments using tools such as Jira or Trello.

Familiarity with product operations and marketing technology tools, including:

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Customer Data Platforms (CDPs)
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Marketing Automation Platforms
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Campaign Analytics
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Confluence or similar documentation tools

Preferred Skills

Strong analytical and data-driven decision-making capabilities.

Excellent problem-solving and critical-thinking skills.

Outstanding verbal and written communication skills.

Proven ability to collaborate effectively with cross-functional teams.

High attention to detail and commitment to quality.

Solid understanding of CRM, lifecycle marketing, customer data platforms, journey orchestration, and campaign automation.

Experience optimizing product workflows and operational processes to improve efficiency.

Key Competencies

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Product Strategy & Roadmap Management
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Customer-Centric Product Development
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Agile Product Management
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Data Analysis & Performance Metrics
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Stakeholder Management
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Cross-Functional Leadership
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CRM & Customer Engagement Platforms
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Product Operations
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Process Improvement
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Communication & Collaboration
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Sr Product Manager @ Irving, TX (Onsite)

Key skills

About this role