Director of Product Marketing

Nielsen is a global leader in audience engagement and media insights, dedicated to powering a better media future. They are seeking a Director of Product Marketing to lead the global go-to-market strategy and commercialization across Gracenote’s portfolio of data and AI-powered content solutions, partnering with various teams to drive revenue growth and product adoption.

Responsibilities:

• Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems
• Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points
• Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business
• Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms
• Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles
• Provide hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight‑driven positioning, launch leadership, stakeholder management and influence
• Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy
• Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate
• Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve
• Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team

Requirements:

• 8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team
• Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team's strategic impact
• Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned
• Strong background in data, SaaS, ad tech, media, streaming or related domains
• Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success
• Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams
• Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution
• Familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus