Senior Manager of Product Marketing, Billing & Insurance

SimplePractice is improving access to quality care by equipping health and wellness clinicians with essential tools for private practice. The Senior Manager of Product Marketing will lead commercialization efforts for new billing and insurance products, working closely with cross-functional teams to drive strategic initiatives and achieve business growth.

Responsibilities:

• Drive conviction behind new billing and insurance products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research
• Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives
• Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals
• Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams
• Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer
• Accountable for setting KPIs and driving business outcomes for major product launches
• Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners

Requirements:

• BA/BS required
• 5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth
• Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services
• Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results
• Ability to ‘manage up' to direct manager and leadership, clearly communicating project progress and blockers when help is needed
• MBA preferred
• Direct experience in healthcare billing and insurance experience is highly preferred