Digital Marketing Manager

Mathnasium is a global education brand with over 1,100 franchised learning centers. The Digital Marketing Manager evaluates the impact and efficiency of digital marketing programs, using performance data to identify trends and provide actionable insights to leadership and franchise partners.

Responsibilities:

• Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analytics
• Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improvement
• Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experience
• Recommend marketing budget adjustments based on historical performance and data-driven insights
• Monitor competitor activity and broader market trends, sharing significant findings with senior management
• Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps
• Support the creation and maintenance of standard operating procedures for marketing programs

Requirements:

• 2–3 years of digital marketing, performance marketing, or analytics experience
• Strong knowledge of advertising platforms and data analysis
• Bachelor's degree required
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Proficiency in Google Analytics strongly preferred
• Agency experience a plus