Marketing Strategy Manager

Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. The Marketing Strategy Manager will support marketing strategy and client engagement across a portfolio of growing companies, primarily in B2B industries, ensuring marketing initiatives are aligned, high-quality, and delivering measurable results.

Responsibilities:

• Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
• Participate in weekly client strategy meetings and contribute to client communication and recommendations
• Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide input and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and contribute recommendations to improve results
• Support identifying growth opportunities within client accounts and assist in recommending new initiatives
• Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Requirements:

• You have 4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services
• You have hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing
• You have experience contributing to marketing strategies and can connect business goals to marketing execution
• You are comfortable owning pieces of campaigns and ensuring they are executed effectively across channels
• You have experience working with marketing teams, specialists, or contractors and providing input to improve deliverables
• You can review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists
• You use marketing metrics and campaign performance data to inform recommendations and optimizations
• Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility
• This is a full-time W-2 role and applicants must reside in the United States
• You have participated in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations
• Experience working in an agency or consulting environment is a plus