Director, Product Management, Data Science (AdTech/Programmatic)

PulsePoint is seeking a Director of Product Management to lead their Intelligence Group, focusing on data science and machine learning capabilities for healthcare programmatic advertising. This senior leadership role requires a combination of technical product ownership and commercial vision to drive product strategies across multiple streams.

Responsibilities:

• Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework
• Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking
• Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research
• Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models
• Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners
• Own our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug, disease context, and AI-driven medical publisher targeting environments
• Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties, and assessment of major industry identity shifts on onboarding and clean-room capabilities
• Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns
• Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement; own the product side of integrations with major healthcare data providers
• Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management
• Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows
• Lead, mentor, and grow a multi-stream team of product managers across optimization, identity and targeting, data partnerships, forecasting, and AI foundation streams
• Partner with sales, GTM, and data science engineering to translate complex ML capabilities into commercially sellable frameworks, client-ready narratives, and field enablement tools
• Represent the Intelligence Group roadmap in executive, board, and client-facing contexts; serve as the internal subject matter expert for data science product capabilities

Requirements:

• 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products
• Strong background in ad tech optimization algorithms: real-time bidding logic, bid price optimization, CTR/CVR prediction models, pacing and delivery algorithms, or ML-driven campaign performance optimization at scale
• Deep familiarity with AI/ML workflows: scoring logic frameworks, A/B testing methodologies at scale, model evaluation approaches, and predictive modeling lifecycles
• Experience with programmatic advertising data flows, audience targeting mechanics, and identity resolution in a DSP, SSP, or data platform environment
• Proven experience managing external data integrations, measurement vendors, or third-party data partnerships including commercial negotiation
• 2+ years of direct people management of Product Managers in a fast-paced, cross-functional environment
• Strong executive presence; able to translate dense technical concepts into clear commercial value propositions for senior stakeholders, sales teams, and external clients
• Background in AdTech, healthcare or pharmaceutical data environments (HCP targeting, NPI data, clinical claims), or large-scale B2B SaaS data products
• Experience with programmatic identity infrastructure: LiveRamp, UID2.0, ID5, Experian, or equivalent next-generation identity vendors
• Familiarity with clinical or pharmaceutical data signals: pharmacy (Rx) claims, ICD-10 diagnosis codes, CPT procedure codes, or NDC drug codes
• Familiarity with healthcare compliance and privacy-safe data environments including HIPAA, de-identification standards, and data clean-room technology