Fractional Digital Growth & Marketing Operations Lead

Infosys BPM provides business process management services and transformative solutions for clients worldwide. The Fractional Digital Growth & Marketing Operations Lead will accelerate growth and improve execution for the AI-Ready Data Center business by strengthening digital strategy, campaign execution, cross-functional coordination, and marketing operating discipline. The role will advise leadership, align stakeholders, and improve execution through existing teams, agencies, and partners.

Responsibilities:

• Assess current digital marketing plans, programs, and investments
• Identify opportunities to improve audience strategy, channel mix, campaign architecture, and performance
• Provide direction to internal media, digital, web, and campaign teams
• Recommend high-impact experiments and optimization opportunities
• Ensure programs align to business objectives and pipeline outcomes
• Drive alignment across marketing, product marketing, web, content, analytics, field marketing, agency partners, and other stakeholders
• Translate business priorities into executable plans
• Establish clear priorities, milestones, and accountability
• Proactively identify and remove execution barriers
• Bring an outside-in perspective on modern B2B marketing best practices
• Challenge assumptions and provide clear recommendations
• Help leadership prioritize investments and focus resources on the highest-impact opportunities
• Serve as a trusted partner to marketing leadership

Requirements:

• Bachelor's degree or foreign equivalent required from an accredited institution
• Will also consider three years of progressive experience in the specialty in lieu of every year of education
• 12 + years of experience related to the job description
• If a Master's degree has been completed, then a minimum of 10 years' experience related to the job description is required
• 10+ years of B2B technology marketing experience
• Significant experience in growth marketing, demand generation, digital marketing, integrated campaigns, or marketing operations
• Proven ability to drive outcomes through influence rather than authority
• Experience leading complex cross-functional initiatives
• Strong understanding of digital marketing performance metrics and pipeline generation
• Exceptional communication and stakeholder management skills
• Experience in enterprise technology, AI, infrastructure, cloud, networking, cybersecurity, or data center markets
• Experience working with large, matrixed organizations
• Experience directing agencies and external partners
• Experience improving marketing operating models and execution processes