Key skills
Upstream Marketing StrategyProduct Vision DefinitionMarket StrategyPortfolio RoadmapsGrowth PlanningCustomer and Market InsightsSegmentationVoice of Customer AnalysisCompetitive IntelligenceUnmet Needs AnalysisProduct DevelopmentProduct PositioningPortfolio ManagementLifecycle ManagementPricing StrategyEvidence GenerationProduct Lifecycle PlanningStrategic Investment DecisionsBusiness Case DevelopmentLaunch StrategiesCommercialization PlansData AnalysisFinancial ForecastingBudgetingKPI DevelopmentPerformance MetricsRelationship Building with Key Opinion LeadersMedical Device MarketingHololens Mixed Reality TechnologyCoachingStrategic ThinkingRCollaborationSales
About this role
Stryker is focused on improving patient outcomes through innovative technologies in the medical device sector. The Associate Manager, Upstream Marketing will lead a team of marketers and manage product responsibilities for the Shoulder Arthroplasty implant portfolio, driving marketing strategy and cross-functional collaboration.
Responsibilities:
- Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps, and long-term growth plans aligned with business objectives
- Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation
- Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies
- Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions
- Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth
- Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making
- Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption
- Lead and develop a high-performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement
Requirements:
- Bachelor's Degree
- Minimum 6 years of professional experience
- MBA
- Minimum 3 years medical device or marketing/sales experience
- Experience with developing software on the Hololens Mixed Reality Technology