Digital Marketing Account Manager

Built-Right Digital is a dynamic and innovative digital marketing agency specializing in SEO and PPC advertising. They are seeking an experienced Digital Marketing Account Manager to oversee client relationships, manage SEO and PPC campaigns, and drive account growth in a fully remote work environment.

Responsibilities:

• Act as the main point of contact for assigned clients, ensuring their needs, feedback, and concerns are communicated clearly to internal SEO/PPC teams
• Build and maintain strong, lasting relationships with clients, acting as their primary strategic advisor and advocate within the organization
• Serve as an advocate for both clients and the company, balancing client expectations with the team's capabilities and strategy
• Proactively identify potential client concerns or churn risks and develop strategic solutions before they impact the relationship
• Monitor and report on the health and progress of SEO/PPC campaigns, providing clients with insightful, accurate updates and acting as a vigilant second pair of eyes
• Collaborate with internal SEO/PPC experts, translating client objectives and feedback into actionable insights for campaign strategy refinement
• Regularly analyze campaign effectiveness, delivering optimization strategies and insights that demonstrate continuous value
• Track key performance metrics and maintain accurate, up-to-date records using CRM and reporting tools
• Maintain real, working knowledge of SEO fundamentals and PPC/Google Ads mechanics (campaign structure, bidding, conversion tracking, Quality Score, etc.) well enough to speak credibly with clients and internal specialists about strategy and performance, not just relay information
• Understand core technical concepts behind our services - site architecture, crawlability, page speed, tagging/tracking implementation - well enough to talk shop directly with developers and production teams, not just marketers
• Act as a knowledgeable bridge between client-facing conversations and the production/development team, translating business requests into clear technical specs and translating technical constraints back into client-friendly explanations
• Stay current on Google Ads, SEO best practices, and platform updates so you remain a credible, trusted resource for both clients and internal teams
• Identify and capitalize on opportunities to expand services within existing client accounts, maximizing client lifetime value
• Develop tailored service proposals that align with client growth objectives and business needs
• Work closely with marketing, operations, and product teams to build comprehensive service packages that drive account expansion
• Support the full sales cycle from qualified lead to signed contract, including proposal development and negotiation
• Generate new business opportunities through outreach, referrals, and networking, and manage a healthy sales pipeline using CRM tools
• Leverage industry relationships and market research to identify and pursue new client and partnership opportunities
• Contribute to process improvements that streamline client onboarding, reporting, and account management workflows
• Where applicable, mentor and support teammates, fostering a culture of accountability, accuracy, and excellence
• Partner across sales, client success, and production teams to ensure a unified approach to client service and growth

Requirements:

• MUST HAVE previous experience working at a digital marketing agency
• Proven track record in an account management, client success, sales, or production role within a digital marketing agency
• Solid understanding of SEO and/or PPC campaign management, along with broader digital marketing services (social media, content marketing, analytics)
• Working knowledge of Google Ads (campaign structure, bidding strategies, conversion tracking) and core SEO principles (technical, on-page, off-page)
• Comfortable discussing technical requirements with developers - tracking/tagging implementation, site changes, and technical SEO fixes - without needing everything translated first
• Excellent communication, interpersonal, and presentation skills
• Proficient in CRM software (e.g., Zoho One), Slack and Google Workspace
• Highly organized and goal-oriented, with a demonstrated track record of meeting or exceeding performance targets
• Ability to thrive in a fast-paced, client-focused agency environment
• Bachelor's degree in Business, Marketing, or a related field preferred; relevant certifications are a plus
• Google Ads certification is a plus