Product Marketing Manager

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. As a Product Marketing Manager, you will enhance League's go-to-market strategy by creating and scaling marketing assets, ensuring alignment with the company's narrative, and leveraging AI tools to increase productivity.

Responsibilities:

• Build core sales and GTM assets — pitch decks, one-pagers, objection-handling guides, discovery content, competitive battlecards and more
• Build and maintain toolkit content for League's sales plays
• Produce solution launch assets in support of solutions moving to market, ensuring each has the field-ready content it needs at each GTM stage
• Use AI tools to scale asset production — drafting, adapting, and iterating faster while keeping quality and on-narrative consistency high
• Maintain the field-facing asset library — run regular audits, retire stale content, flag claims that drift from current positioning
• Translate the portfolio and solution narrative into the right format and altitude for different audiences — seller-facing, prospect-facing, segment-specific
• Adapt assets across solutions and segments, repurposing a strong core into the variants the field needs
• Localize and tailor content for specific deals, campaigns, conferences, and partner contexts against defined intake criteria
• Support packaging and solution commercialization
• Run day-to-day PMM request intake and triage — score against criteria, set turnaround expectations, keep the queue moving
• Partner with Solution Owners, Solution Engineering, and Sales Ops to gather the inputs needed to build accurate, useful assets
• Represent PMM's content work in various touchpoints, ensuring solutions have the assets they need at each stage
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Requirements:

• 3+ years of product marketing experience, ideally B2B healthcare technology or B2B SaaS with a complex sales motion
• Strong track record building sales and GTM assets that get used in the field — decks, one-pagers, battlecards, plays
• Demonstrated fluency leveraging AI to scale and improve marketing work — uses AI tools to produce more, faster, without sacrificing quality or consistency
• Strong, fast writing — can take positioning and turn it into clear, concrete, on-narrative content across formats
• Highly organized; manages multiple concurrent asset requests against deadlines in a fast-moving environment
• Demonstrated experience using AI tools in a practical, responsible way
• Curiosity and openness to experimenting with new technologies
• Ability to balance efficiency with quality and sound judgment
• Exposure to packaging, pricing narrative, or multi-solution environments a plus
• Interest in AI/platform technology and the ability to learn a technical solution set quickly
• Previous sales or account management experience a plus
• Bachelor's degree (preferred, not required)