Growth Marketing

Joyride is a new marketplace focused on unclaimed vehicle auctions, created by a team of entrepreneurs and car enthusiasts. They are seeking an analytical and strategic marketer to build a systematic marketing pipeline for their marketplace business, focusing on customer acquisition and growth strategies.

Responsibilities:

• Own overall buyer/seller growth for Joyrides marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration
• Oversee and maintain existing digital advertising channels (search, social, display, video)
• Lead efforts to launch incremental campaigns as we expand to new markets
• Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.)
• Optimize ad performance to meet ROI-centric business goals
• Identify and develop new marketing opportunities
• Work closely with finance and analytics to create forecasts for growth
• Quickly catch bugs/issues and act urgently to address

Requirements:

• 3-5 years of experience in digital marketing for a consumer-facing business ideally in Auto
• Proven ability to prioritize and execute tasks in a fast-paced environment
• Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes
• Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools
• A positive, upbeat attitude
• Relentless focus on metrics, optimization, and attribution