Associate Marketing Manager, Innovation

Pretzels, Inc is a part of The Hershey Company, recognized for its commitment to making a difference in communities. The Associate Marketing Manager, Innovation is responsible for executing the innovation agenda across Hershey Canada’s brand portfolio, identifying growth opportunities through consumer-centric innovation and leading key innovation projects.

Responsibilities:

• Keen understanding of consumer behavior, trends and the competitive landscape and translation to actions
• Strong cross-functional collaborator
• Lead key research (concepts, CLT)
• Lead projects through the Gate process
• Governance process owner
• Innovation Reporting
• Developing robust launch strategy and execution plans against them
• Elevating Hershey capabilities in innovation via thought leadership and training
• Strong connectivity with cross-functional teams, international teams and management

Requirements:

• Solid foundational marketing training in top tier CPG
• Proficient with Nielsen, Project Management Software & PowerBI
• Ability to think creatively to develop breakthrough ideas, approaches and strategies
• Dynamic, high energy, curious and resilient individual
• Results and solutions oriented with strong analytical ability
• Demonstrated ability to interact with cross functional departments, including Sales, Category Development, Finance, Operations, Research and Development, and Consumer Insights and Research
• 2-3 years or more in consumer-packaged goods - brand marketing a necessity
• Experience with innovation and marketing essentials (brand reviews, brand plans, Integrated Marketing Communications process, formula/packaging development)
• Innovation experience not required but preferred
• B. Comm. with Marketing major preferred
• Experience with ground up innovation (insight to idea to commercialization to in-market) preferred, not required