Associate Brand Manager - Fans

 

Associate Brand Manager

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. About Us At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready? About The Job Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day. The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning. Responsibilities With direction and oversight from the category lead, the Associate Brand Manager (Fans) will be responsible for the following:

· Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels

· Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams

· Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences

· Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space

· Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences

· Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in

· Work with Consumer Insights to validate messaging and product propositions

· Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts

· Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset

· Stay current on the competitive landscape, storytelling strategies, and emerging market trends

 

KEY INTERFACES

· Company Leadership: To align brand strategies and marketing plans.

· Product Development: To ensure products align with target audience needs and overall brand strategy.

· Consumer Insights: To leverage research to understand unmet needs and optimize messaging.

· Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.

· Finance: To partner to set fiscal targets and evaluate program success.

 

Requirements:

· 3+ years of marketing experience, ideally in CPG

· Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution

· Strong skills in brand strategy, messaging, and communication strategy and execution

· Strategic thinker with a bias for action and creative problem-solving

· Proven ability to leverage consumer insights for effective campaigns and product launches

· Highly analytical; able to mine and interpret data to drive decisions

· Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix

· Exceptional communication and presentation abilities

· Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn More About Us Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice · For candidates based in all regions, please refer to this Candidate Privacy Notice. · For candidates based in China, please refer to this Candidate Privacy Notice. · For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com