Lead/Senior Brand Designer

职位描述

We are looking for a next-generation Brand Designer who combines exceptional visual craft with AI-native creative thinking. As part of NIO Inc's Global Brand Strategy & Experience team, you will help define how brand systems, design guidelines and AI-powered creative workflows shape the future of our global brand experience for NIO and firefly. Working closely with our Munich Design HQ and cross-functional teams in Shanghai, you will contribute to creating a consistent, distinctive and premium NIO brand across all customer touchpoints and international markets. This role is ideal for a designer who is passionate about visual excellence, embraces emerging technologies as part of the creative process, and enjoys working in a highly international and collaborative environment. Your Responsibilities - Support the development and evolution of NIO Inc's global brand identity and visual language. - Create, maintain and scale global brand guidelines, toolkits, templates and design systems. - Design compelling visual assets across digital, physical and experiential brand touchpoints. - Ensure brand consistency across marketing, communication, retail, events and product-related applications. - Collaborate closely with Brand Strategy, Marketing, Product Design, Digital and local market teams. - Translate strategic concepts into clear, visually compelling narratives and presentations. - Contribute to the development of AI-powered creative workflows and best practices within the team. - Explore new technologies, trends and tools that elevate efficiency, creativity and brand impact. - Support creative workshops, brand education initiatives and cross-functional design projects.

职位要求

- 5–7 years of professional experience in Brand Design, Visual Design, Communication Design or a related discipline. - Strong portfolio demonstrating excellence in brand identity, design systems and visual storytelling. - Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Strong working knowledge of Figma. - Proven experience developing and maintaining brand guidelines and scalable design systems. - Deep understanding of AI-powered creative workflows and prompting methodologies. Hands-on experience with tools such is required. - Ability to integrate AI into the creative process, from ideation and concept development to image generation, content creation, asset production and workflow optimization. - Strong visual design fundamentals including typography, layout, composition and storytelling. - Excellent communication and presentation skills. - Fluent English speaker (written and verbal). - Ability to work effectively in a fast-paced, international and multicultural environment. - Self-driven, proactive and highly collaborative team player.