Digital Marketing Optimization Analyst

ERPMARK INC is seeking a Digital Marketing Optimization Analyst to create and execute online campaigns across multiple channels. The role involves managing digital marketing operations, analyzing data for user behavior, and optimizing conversion rates.

Responsibilities:

• Runs day-to-day operations across social media, email, and paid advertising platforms
• Produces and schedules content, writes ad copy, and builds landing pages
• Focuses on bringing traffic to the website or store through paid ads and organic search
• Monitors basic KPIs (like click-through and open rates) to ensure campaigns hit their overall reach goals
• Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
• Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-action buttons) to increase conversion rates
• Specifically fine-tunes paid ad accounts (like Google Ads) by adjusting bids, negative keywords, and audience targeting to boost performance
• Focuses on the "back-end" of marketing—ensuring tracking mechanisms are accurate and the user journey is as frictionless as possible

Requirements:

• 1-3 Years of Experience in Digital Marketing Optimizer Specialist
• Runs day-to-day operations across social media, email, and paid advertising platforms
• Produces and schedules content, writes ad copy, and builds landing pages
• Focuses on bringing traffic to the website or store through paid ads and organic search
• Monitors basic KPIs (like click-through and open rates) to ensure campaigns hit their overall reach goals
• Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
• Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-action buttons) to increase conversion rates
• Specifically fine-tunes paid ad accounts (like Google Ads) by adjusting bids, negative keywords, and audience targeting to boost performance
• Focuses on the 'back-end' of marketing—ensuring tracking mechanisms are accurate and the user journey is as frictionless as possible
• Implementation and creative strategy
• Core Tools: Meta Ads Manager, LinkedIn Campaign Manager, Mailchimp, Hootsuite
• Certifications: Meta Certified Digital Marketing Associate, Google Ads Certifications
• Data-driven validation and technical refinement
• Core Tools: Google Analytics, Google Tag Manager, Optimizely, Hotjar
• Certifications: Google Analytics Individual Qualification (IQ), A/B Testing and CRO certifications