Lead Product Adoption Strategist, Mid-Market

Reddit, Inc. is a community-driven platform known for open conversations and a vast array of active communities. The Lead Product Adoption Strategist will be responsible for driving the adoption of Reddit's ads products among Mid-Market advertisers, collaborating with various teams to enhance advertiser success and revenue growth.

Responsibilities:

• Drive Growth: Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue
• Scaled Program Development: Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America
• Vertical Insights: Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM
• Client Engagement: Work with top opportunity advertisers to activate and grow strategic product opportunities
• Collaborate Cross-Functionally: Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals
• Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products
• Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development
• Reporting and Measurement: Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership

Requirements:

• 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
• Industry Experience: A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry
• Ads Experience: A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations
• Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success
• Proficient in Google Suite and Salesforce
• Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success
• Program Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently
• Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders