Senior Brand Marketing Manager

Clarion Events North America is one of the fastest-growing event companies in the United States, specializing in managing and producing trade and consumer events. They are seeking a Senior Brand Marketing Manager to lead marketing execution for assigned events, focusing on customer-centric strategies to drive audience growth and engagement.

Responsibilities:

• Own the design and execution of audience‑led marketing plans aligned to overall event strategy, with clear accountability for audience growth, engagement, and registration outcomes
• Translate event goals into segment‑based approaches, ensuring marketing tactics reflect different customer needs, behaviors, and motivations across the journey
• Drive sustained growth of high‑quality attendee and exhibitor databases through always‑on inbound demand programs and campaigns rooted in customer intent
• Bring a deep, adaptive understanding of conversion funnels, optimization levers, and the metrics that truly matter, adjusting plans quickly based on performance signals
• Balance strategic thinking with decisive action: moving fast, testing often, and iterating without waiting for perfect information
• Develop and apply clear messaging planks that align customer value propositions to priority segments
• Maintain brand identity, voice, and messaging consistency across creative projects and copy
• Ensure messaging remains consistent, differentiated, and relevant across channels and funnel stages
• Partner across brand, content, and media teams to ensure strategies and tactics stay grounded in customer reality — not assumptions
• Monitor campaign performance, pacing, and audience behavior throughout execution
• Provide actionable intelligence, not static reports, translating results into clear insights, recommendations, and next steps for brand and commercial leaders
• Embrace iterative testing and rapid learning, continuously refining strategy, messaging, journeys, and channel mix
• Stay data‑driven while maintaining momentum: using insight to inform decisions, not delay them
• Own marketing timelines, workflows, and handoffs to ensure work moves efficiently and accurately
• Act as a proactive problem solver, identifying risks early and bringing solutions before issues escalate
• Contribute to the development and evolution of scalable marketing processes that improve efficiency, collaboration, and the customer experience
• Continuously challenge and improve how work gets done: optimizing both team productivity and client‑facing outcomes
• Coach, support, and prioritize work for marketing coordinators with clarity and empathy
• Operate as a player‑coach, confident in leading strategy while remaining hands‑on when needed to unblock progress or raise the bar
• Foster curiosity, collaboration, and confidence within the team
• Manage up with strong judgment and communication: aligning regularly with brand, commercial, and leadership partners through consistent planning and feedback cycles
• Own, manage, and optimize relationships with external partners and vendors supporting both operational needs and brand promotion
• Partner collaboratively with sales, operations, content, media, digital, and event teams to ensure alignment and shared ownership of outcomes
• Maintain ongoing, renewed communication with commercial leaders, making sure marketing direction reflects real revenue and growth needs
• Represent marketing as a trusted, solutions‑oriented partner focused on results, not just execution

Requirements:

• 5 - 8 years of B2B marketing experience
• Adaptability and willingness to experiment
• Strong analytical and data-driven mindset—agility to adapt quickly to changes, real-time data, and new opportunities
• Proficiency in utilizing marketing analytics to measure campaign success and inform strategic decisions
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and engaging manner
• Ability to travel to multiple events throughout the year
• Experience with events and/or trade shows is a bonus
• Experience with the following systems – specific platforms are not required for the role, but using these types of systems and an appetite to learn new ones are important. Project management, marketing automation, customer data platform, and lite-design use (Canva)