Key skills
Performance marketing creative strategyPaid social media platforms MetaPaid social media platforms YouTubePaid social media platforms TikTokCreative testing and A/B testingStatic design and template developmentAdobe PhotoshopAdobe IllustratorLightweight video editing workflowsAnimation and motion design After EffectsAnimation and motion design similarPerformance metrics analysis CTRPerformance metrics analysis CVRPerformance metrics analysis CPAPerformance metrics analysis ROASPerformance metrics analysis LTVMarketing measurement technologies MMMMarketing measurement technologies CAPIMarketing measurement technologies tagging/event signalsGaming and entertainment industry experienceCreator economy experienceAnalyticsPhotoshopIllustrator
About this role
TGD is seeking a Creative Lead to own performance marketing creative strategy and rapid iteration across paid media for their client, Minecraft. The role involves translating historical insights into high-impact creative concepts and collaborating with various teams to enhance marketing performance.
Responsibilities:
- Performance creative strategy: Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices
- Creative testing: Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests
- Insight-to-action loop: Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals
- Execution support: Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed
- Cross-functional partnership: Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification
- Systems and playbooks: Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives
Requirements:
- 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience
- Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms
- Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows
- Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates
- Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates
- Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation
- Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments
- Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration
- Proven understanding of native engagement patterns from direct practice
- Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints
- Performance-first creative judgment; analytical and hypothesis-driven
- Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems
- Platform-native taste; understands what works in social feeds without losing brand quality
- Required: Gaming, entertainment, creator economy, or culturally driven brand experience