Growth Marketing Lead

Health-E Commerce is hiring a Growth Marketing Lead to build and scale full-funnel growth for Patiently, its telehealth brand focused on FSA-eligible weight loss and wellness care. The role owns paid acquisition, conversion optimization, experimentation, reporting, and growth planning while partnering with marketing, product, and business teams to drive customer acquisition and revenue.

Responsibilities:

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
• Own paid acquisition strategy and hands-on execution across Meta and Google, & emerging channels, from campaign architecture through daily optimization
• Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
• Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
• Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions

Requirements:

• • Minimum of 4+ years of experience in performance marketing, digital media, or growth
• • Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
• • Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
• • Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
• • Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
• • Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
• • Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments
• • 100% remote within the United States
• • Must be able to work EST hours
• • Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief