Senior Field Marketing Manager

Appfire is a company that empowers teams through innovative software solutions, and they are seeking a Senior Field Marketing Manager to enhance regional pipeline growth and customer engagement. This role involves developing and executing marketing strategies and managing events across the Americas, while collaborating with various teams to ensure alignment with business objectives.

Responsibilities:

• Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives
• Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement
• Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs
• Develop and execute marketing plans that support Appfire and partner joint business plans
• Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region
• Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events)
• Support event execution from strategy and planning through post-event analysis and reporting
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation
• Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI
• Drive inclusion in Appfire's demand generation campaigns
• Facilitate the development of reference stories with clients and partners
• Provide marketing interlock with the regional Channel VP and Channel Managers
• Support local ACE events and partner webinars
• Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co-marketing activities within the Americas region
• Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners
• Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans
• Support efforts to strengthen Appfire’s presence within key partner ecosystems and regional communities
• Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives
• Ensure timely lead follow-up, campaign tracking, and reporting processes
• Analyze campaign and event performance to identify optimization opportunities and actionable insights
• Manage regional marketing budgets and forecast spend effectively
• Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders
• Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes
• Contribute to a culture of accountability, innovation, collaboration, and operational excellence

Requirements:

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations
• Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact
• Strong collaboration skills working closely with sales, channel and partner organizations
• Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives
• Demonstrated ability to drive pipeline and revenue impact through field marketing programs
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with experience measuring campaign performance and event ROI
• Excellent communication, stakeholder management, and cross-functional collaboration skills
• Experience with marketing automation and CRM platforms including Salesforce
• Experience within the Atlassian, SaaS, or enterprise software ecosystem
• Familiarity with channel marketing and partner ecosystem models
• Experience supporting multi-country or regional marketing programs across the Americas
• Ability to thrive in a fast-paced, highly collaborative environment