Head of Growth & Product Marketing

Wheelhouse is a fintech platform focused on the flex rental space, and they are seeking a Marketing Leader to drive top-of-funnel growth through innovative content and digital events. The role requires optimizing data-driven strategies, managing events, and leading product marketing initiatives.

Responsibilities:

• Create content with (or, sometimes without) data to drive wide-spread awareness of Wheelhouse
• Set the foundation for Generative Engine Optimization (GEO)
• Optimize content for LLMs & Agents
• Continue to invest in thought leadership and collaborate with Growth Marketing teammates to scale & amplify events
• Bring data to life and create viral, shareable materials
• Take full ownership of conference logistics and make the brand memorable on the floor
• Create and distribute content leveraging market insights to proactively feed the press
• Run Product-Led Growth experiments to keep all channels active and drive organic acquisition
• Own the process of product launches

Requirements:

• 8+ years of experience, with 2+ years of SaaS/B2B product marketing experience
• Exceptional storytelling abilities
• Clear examples of how you've scaled yourself with software tools and/or AI
• A robust portfolio that illustrates you can build beautiful content & things
• You set a high personal bar - a desire to work for a company where you could fall in love with the product & space
• You excel at working cross-functionally - and can successfully connect & inspire teammates that range from product builders, to sales teammates, partnerships & finance leaders
• You are strong at project management - Comfortable starting & finishing multiple initiatives in parallel
• You are eager to work in a fun, fast, collaborative atmosphere
• You love of listening to customers, translating their ideas / questions / concerns into messaging magic