Senior Market Research Manager, Technology Clients

National Research Group is a leading global insights and strategy firm specializing in content, culture, and technology. They are seeking a Senior Market Research Manager to manage research initiatives and collaborate with influential technology brands, focusing on delivering actionable insights and recommendations.

Responsibilities:

• Manage all phases of mixed methods research projects, with a strong emphasis on quantitative research, including research design, questionnaire and discussion guide development, data analysis and storytelling
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members at each step of the research lifecycle

Requirements:

• 5+ years' experience working in consumer insights, market research or strategy, ideally with clients in technology
• B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
• An enthusiasm for research, data driven approaches, and strategic thinking
• Experience with and flexibility to work on both qualitative and quantitative projects, including both custom ad hoc and tracking projects
• Genuinely interested in seeking information on the 'whys,' always digging for more information to understand what makes consumers tick
• Excellent at working with data to identify trends and insights, including both structured and unstructured data
• Strong experience with interpreting advanced data techniques such as statistical significance testing, correlation analysis, maxdiff, TURF, key drivers analysis, multivariate analysis techniques, conjoint, and discrete choice analysis
• Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner
• Love nurturing and building relationships and can confidently provide strategic guidance to your clients
• Natural problem solver who looks for solutions rather than viewing issues as roadblocks
• Internally-motivated who continuously strives to get things done well, regardless of challenges encountered
• Successfully manages time and multiple competing priorities to ensure deadlines are always met
• Hawk-eyed attention to detail focused on ensuring high levels of quality control and reporting
• Team player who is able to work collaboratively and harmoniously within a team and across teams