Founding Product Marketing Lead

SpangleAI is a pioneering company in AI-driven product discovery for enterprise retailers. They are seeking a Founding Product Marketing Lead to own product marketing efforts, translate positioning into impactful artifacts, and engage directly with customers to drive understanding and sales.

Responsibilities:

• Own Spangle's product marketing end-to-end
• Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education
• Rewrite the website and continuously improve it
• Spend time with customers every week to learn how buyers describe their problems and what objections keep coming up
• Feed customer insights back into Product, Sales, and company messaging
• Create a sales narrative and demo with Product and Sales
• Turn every enterprise customer into a reusable narrative
• Develop company LinkedIn cadence and content quality, including keynote materials and op-ed placements
• Create buyer education content, including a glossary and educational pages
• Build relationships with analysts and influencers in the commerce and AI space
• Manage press and conference presence

Requirements:

• 8+ years in B2B SaaS product marketing; last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized name
• Track record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your name on the org chart
• Positioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill
• Comfort with measurement. You treat positioning as testable hypotheses and have built dashboards
• Founder-partner energy. Amplify a founder voice; don't replace it
• Founding PMM at a company that went $0 → $20M+ ARR with a small team
• AI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners)
• Compounded a positioning across surfaces at scale
• Experience creating evergreen educational content that compounds over time
• Direct working relationships with B2B SaaS press and analysts, or a retail-tech press network