GTM Engineer - ABM, Advertising and Growth Marketing

Snowflake is powering the era of the agentic enterprise and is seeking an AI-native thinker to join their team as a GTM Engineer focused on ABM, Advertising, and Growth Marketing. This role involves leveraging AI and automation platforms to enhance marketing processes and deliver personalized campaign strategies.

Responsibilities:

• Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale
• Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions
• Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams
• Integrate AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve Marketing’s paid media and abm motions at scale
• Design and maintain Workato-based automation recipes and integrations that orchestrate lead routing, audience activation, and campaign operations across the GTM stack; integrate AI APIs and MCP Servers to build intelligent agents that accelerate ABM and paid media workflows
• Architect, build, and deploy AI prototypes and scalable automated workflows (integrating LLMs and AI APIs) to proactively eliminate friction and drive efficiency gains across end-to-end marketing processes
• Design and build first- and third-party data-driven feedback loops that connect ad platform data, first-party campaign responses, and down-funnel pipeline metrics into a unified closed-loop system — including integration with offline conversion APIs to enable value-based bidding strategies that optimize ad spend toward pipeline and revenue
• Run structured experiments to evaluate AI tools, prompt strategies, and automation approaches - rapidly iterating from proof-of-concept to production
• Create and maintain technical documentation and training materials to ensure adherence to operational best practices and increase team self-sufficiency
• Build and manage CDP-driven audience pipelines — configuring audience syncs, match rate optimization, and suppression workflows to ensure paid media campaigns target the right accounts with minimal waste
• Build and enforce outcome-specific campaign setup frameworks, accounting for differentiated requirements and KPIs across Paid Media and ABM
• Define and track KPIs that measure the impact of AI and automation investments - including time savings, workflow efficiency gains, audience match rates and contribution to pipeline from AI-enhanced campaigns