Sr. Marketing Manager

Jellyvision is a company that creates the employee decision-support platform ALEX®, and they are seeking a Senior B2C Demand Generation Marketer to lead marketing efforts for their new product MyALEXHealth. The role involves driving engagement among Medicare beneficiaries, building a marketing playbook, and ensuring compliance with Medicare regulations.

Responsibilities:

• Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before
• Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content."
• Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them
• Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people
• Own the website. Strategy, execution, optimization. Make it a place people actually want to visit
• Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are
• Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with supporting players as needed that you get to hire and manage, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked
• Manage leads and customers through Hubspot. That’s our homebase and CRM
• Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more
• Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves

Requirements:

• 8+ years marketing experience
• Exceptional and refreshing writing and communication skills
• Proven social media track record, especially reaching older adults who don't want to be called 'seniors.'
• Data-driven decision making
• Creativity that solves problems
• Collaboration and humility
• Scrappiness and business acumen
• A roll-up-your-sleeves mentality
• Familiarity with healthcare marketing, ideally to a 60+ demographic
• Time spent working with Carriers or FMOs
• Medicare knowledge (products, regulations, ecosystem)