Product Marketing Lead, Growth & Revenue

Mercury is a fintech company that operates on a product-led, sales-led, and partner-led growth strategy. They are seeking a Product Marketing Lead to own the go-to-market strategy and manage a team of marketers to enhance customer engagement across various platforms.

Responsibilities:

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, and cross-functional execution
• Manage and grow a team of product marketers and partner marketers supporting these motions today
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality
• Partner with sales leadership on messaging and enablement, from battlecards and objection-handling frameworks to segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — from activation to adoption to advocacy — and use them to continuously improve GTM strategy

Requirements:

• 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination
• Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact
• Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners
• Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy
• Experience working with sales leadership on messaging and proof points to improve their team's ability to source pipeline and close deals
• Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan
• Fintech, banking, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this space
• Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel
• Data fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team