Principal Product Manager - Verification & Activation(Exchange)

Crypto.com is a rapidly growing cryptocurrency platform that serves millions of users globally. The Principal Product Manager will own the end-to-end identity verification and activation processes, ensuring a seamless transition for users from verification to active trading through various interconnected areas.

Responsibilities:

• Own the identity verification platform strategy, roadmap, and execution — not just vendor management
• Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric
• Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change
• Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts
• Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors
• Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users
• Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance
• Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation
• Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions
• Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles
• Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger
• Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself
• Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user
• Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics
• Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed
• Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market
• Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods
• Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts
• Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch
• Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates
• Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency
• Target deposit success rate above 92% across fiat and card on-ramping
• Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account
• Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency
• Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; sign-up rewards are owned by the Discovery, Growth & Onboarding PM
• Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering
• Localisation means understanding why a user in the Philippines prefers GCash over a bank transfer and ensuring the product reflects that reality — it is not a translation exercise
• Track local payment rail coverage and local deposit success rates as dedicated regional metrics
• Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to accelerate delivery
• Champion AI-native product development practices across your squad

Requirements:

• 6–8+ years in Product Management
• Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: identity verification, fiat payment rails, deposit conversion, or compliance-heavy product ownership
• Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus
• Understands payment gateway logic, ledger systems, and API integration
• Can discuss multi-vendor IDV routing logic, decision trees, liveness detection architecture, and composable IDV component design with Engineering
• Experience building or overseeing APIs, SDKs, and developer tooling as product deliverables — not just consuming them
• Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation
• Able to translate regulatory constraints into product requirements — and push back where compliance is being used as an excuse for poor UX
• Every roadmap decision lives in the trade-off between conversion, risk, and cost — must be able to quantify all three axes and make principled trade-offs with data
• SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis
• Demonstrable use of AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices — required, not optional
• Drives stakeholders to unblock, prioritise, and ship without waiting for direction in a decentralised, 24/7 environment
• Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority
• Track record of taking a major onboarding or payments flow from a known friction point to shipped and measurably improved